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BPMM: All About the Melt
The Bacon Portabella Mushroom Melt (BPMM) comes once every year or two, but never stays long. Amid a media barrage of endless seasonal promotions, we needed to garner the attention of fans and BPMM newbies alike.
To show that the BPMM was the only thing worth thinking about, We melted the same old ads Canadians have learned to tune out to bring them a refreshing and timely message.
The BPMM is back, but not for long.
Radio:
WEBP1329R30E - Wendy's.BPMM.Black Friday Sale_30_Radio
Social Media:
As a nod to the BPMM's importance, not even Wendy could take her eyes off the prize.
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